LADA takes Langkawi to four cities in China, with its own Xiaohongshu account

The Langkawi Development Authority is on Tourism Malaysia's China sales mission, 12 to 19 October, visiting Beijing, Zhengzhou, Wuxi and Jinan.

By Langkawi NewsWednesday, 14 October 2026

Via Newswav — The launch of Naturally Langkawi on Xiaohongshu in Beijing on 12 October.

The Langkawi Development Authority (LADA) launched an official Naturally Langkawi account on Xiaohongshu, also known as Rednote, in Beijing on Monday, 12 October. The launch is part of LADA's participation in Tourism Malaysia's sales mission to China, which runs from 12 to 19 October and covers four cities in China: Beijing, Zhengzhou, Wuxi and Jinan.

According to Bernama's report, the launch was co-officiated by Samuel Lee Thai Hung, Deputy Director-General of Tourism Malaysia, and Datuk Dr Angie Ng, President of MICA, the tourism association supporting the mission.

Delegates and officials posing in front of the Malaysia Sales Mission to China backdrop in Beijing on 12 October 2026 — Via Newswav

“China remains an important market for Langkawi,” said Waffa Wahida Zainol, LADA's Tourism Manager. “We want travellers from China to see that Langkawi is not just a beautiful island.” (Translated from Malay.)

Waffa Wahida Zainol speaking at a rostrum at the Malaysia Sales Mission to China event in Beijing — Via Newswav — Waffa Wahida Zainol, LADA Tourism Manager, speaking at the Beijing launch.

LADA says it is using business-to-business engagement and digital storytelling to promote Langkawi beyond its traditional pitch of hot weather, beaches and sea. The effort runs under the “Rasakan Semula” campaign, which highlights Langkawi's natural beauty, its UNESCO Global Geopark heritage, beaches, wildlife and local experiences. On Xiaohongshu, LADA plans to share travel inspiration, selected experiences and local stories.

Aerial view of a river winding between limestone karst and mangroves in Langkawi's Kilim area — Langkawi News — Geopark landscapes, beaches, wildlife and local experiences, the themes of the campaign.

Sun loungers under coconut palms on a Langkawi beach — Langkawi News — Geopark landscapes, beaches, wildlife and local experiences, the themes of the campaign.

Screenshots of the account, which appears under the name 漫游兰卡威 (Naturally Langkawi), show it has been posting since 28 September, two weeks before the formal launch. Its three posts so far are an introduction, a guide for first-time visitors travelling visa-free, and a food guide.

Do you think Xiaohongshu is the right channel for Langkawi, and what should it show visitors from China? Share your thoughts in the comments.

Langkawi General News